In 2003, IBM embarked on an ambitious project to rewrite company values. Using its Jam technology, the
company hosted Intranet-based online discussions on key business issues with 50,000 employees over 3 days.
The discussions were analyzed by sophisticated text analysis software (eClassifier) to mine online comments for
themes. As a result of the 2003 Jam, the company values were updated to reflect three modern business,
marketplace and employee views: "Dedication to every client's success", "Innovation that matters - for our
company and for the world", "Trust and personal responsibility in all relationships".
In July 2009 in the United Kingdom, IBM broke with its own values by announcing swingeing pension cuts
affecting many employees, despite having made changes in 2006 intended to protect long serving employee
pensions.
In 2004, another Jam was conducted during which 52,000 employees exchanged best practices for 72 hours.
They focused on finding actionable ideas to support implementation of the values previously identified. A new
post-Jam Ratings event was developed to allow IBMers to select key ideas that support the values. The board
of directors cited this Jam when awarding Palmisano a pay rise in the spring of 2005.
IBM launched another jam session called InnovationJam 2008.This jam began on October 5 at 6:00 p.m. US
EDT and continued for 72 hours through October 8. Unlike past jams, Innovation Jam 2008 involved wide
participation from hundreds of IBM's clients, business partners and academics from around the world as well
as thousands of IBM's own employees.
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◎welcome to give out your point。